Target Market

The official dictionary.com definition of a target audience is the intended group for which something is performed or marketed; the specific group to which advertising is directed. So when retailers are brainstorming about a new product to put out on the market they have to keep a specific group of consumers in mind so they can ensure the product will sell. Retailers have to keep many things in mind when marketing to consumers. As stated by the VALS segment "Consumers are inspired by one of three primary motivations: ideals, achievement, and self-expression." Retailers have to make products that will strike appeal into the three categories of consumers. I think that VALS is very accurate at stating the different categories of consumers and the motivations of each type. I would also have to agree with VALS and that on Tuesday when we had to portray different consumers for different stores that we had to think of their motivation, achievements, ideals, and self-expression.